January's Topic:
When Amazon Ads make sense, and how to give them the best chance for success.
We will look at:
- When you might want to use Amazon Ads vs other methods
- What are some other options that might work better?
- What you can do to set up your book’s Metadata for success
- How to know who/what to target
- setting up your spend
- What to track to know they are being effective
Our Speaker:
Scott Phillips left his career in information security as vice president of project management in 2021 to partner with his wife, Lisa, in publishing. Learning the industry from the ground up and applying his project management skills, he took their publishing company from a basic sole-proprietorship to forming an LLC that has grown from just publishing works written by his wife to now regularly publishing anthology collections throughout the year. Scott handles the business, operations, and finances of the business as well as consults with other authors and industry professionals through organizations like American Christian Fiction Writers. As a local Calvary Chapel pastor, Scott brings his ministry heart to the Christian fiction industry. Scott and Lisa have 2 fantastic children, and Lisa has 2 large dogs that Scott helps to walk, and sometimes, even feeds.
TwoDogsPublishing.com | AuthorLisaPhillips.com
This event is free for members, and we welcome you to visit us twice if you are not a member. If you decide to continue, we ask that you become a member or pay a drop in fee of $8.